Week 2 - Day 3

We started the morning by arguing! There was a difference of opinion on how to iterate our concept. Instead of trying to add too many features there was a strong need to try and focus on making the concept stronger as a whole. There weren't any strong heated arguments but the tension was palpable. And so it was decided that we should take a short break, cool down, have some coffee and try to work around the difference of opinion to come to some kind of mutual understanding.

This worked quite well. Working through the problem, facilitated by a caring teammember, we came to a consensus about the path we should take. After listing our focus and voting on the way to proceed we had a clear path ahead and proceeded to present our findings of the research done the evening before.

There was a lot of information to be explained and we spent quite some time talking about the various parts of the research. Each worked form his or her own background to fill an explicit role in the process, and everyone was keen on elevating our concept to the next level. Different prototypes had been made, wireframes designed, important papers explained and ways to see parts of the concept in different perspectives put forth.



With a new focus we went on to create a different persona, one that would explain an important audience for us to develop for. The cityboy of the future was born, he had no kids but a strong materialistic drive and a strong ambition to be succesful. To create for a user that would be difficult to reach we devised a strong incentive and a way to incorporate his lifestyle with our concept.

Because of this we could redesign our product to better fit the needs of the persona. We could leave some of the functionality behind and simplify the concept to be able to better communicate it come friday. A talk with Barnabas also provided some valuable insight that we felt was of great help.

We had decided to go out and buy some props for our final prototype to communicate to our stakeholders (in this case, our tutors, press and dignitaries from the designcity Kolding), instead of using cardboard, plastic and wood. But before this possible there was a short lecture by Barnabas we had to wait for. In the meantime we talked about envisioning the final presentation and came up with a framework for this. The lecture was quite interesting and inspiring, it focussed on some key points we should have a strong focus on and I think came at exactly the right time in exactly the right dose. Another helpfull addition came from a journalist who told us about the 'press pyramid' of information disclosure. We decided to follow this model as a strong guideline.

We went out into the streets and visited secondhand shops for materials to build our final prototype with and found some good bags and garments we could redesign into our futuristic concept.





More talk of presentation ensued. We decided on a look and feel, a certain style and were sure to reach consensus before moving on through the different phases in our exploration of possiblities. Other topics of discussion included: the timing of the videoclip we were going to be making; the structure of the information disclosure; colours and minimalistic style; animations in the video; style of the garment vs. style of the video.

While the ladies were busy designing the garments the boys put together a storyboard taking the viewer throught the user journey by treating the most important touchpoints of the concept. After doing this we got together again to iterate both processes and revamp some parts where necessary. There was some confusion at a certain point that related to the earlier argument, but we were able to quickly work through this and keep focus. Much fun was had while we thought up weird names for our concept.

And so we worked, and worked, deep into the night...