Beginnings...

The Fashion Rethink Design Group #2 has found each other on common ground and started ideation on our futurevision of a sustainable fashion industry in 2020.

We're interested in three main themes that have interesting ramifications.

1. Smart Clothing
Technofabrics and what this means for sustainable ways. Things like self cleaning, self healing, resilience, light reaction, heat reaction, waste recycling/elimination.

2. System
We're looking into transport and distribution solutions. Slowing down fashion production. Clean production cycles following a cradle to cradle model. Changing the value-chain. Regaining value for consumers.

3. Branding
Limiting choice in respect to branding. Increasing emotional attachement.

As a theme to limit and give direction we decided to take contrast, play and paradox as an inspiration. We'll be updating soon with epic group pictures!